Alex Bogusky gets in The Woodshed for the first time to talk with longtime friend Aquiles La Grave (CEO of Brandzooka) about a project long in the making – a way to add objectivity and real consumer data to the conversation around the “best” Big Game commercials. A.K.A Full Contact Advertising. A.K.A. AdBrawl.com The USA Today ad-meter calls itself the “definitive measure of SB commercials for the past 30 years.” But it’s completely subjective. AdBrawl.com provides an engagement score for each of the Big Game ads, and allows anyone (brands, agencies, creatives) to upload their spot and test it against the big brands spending big money in the big game – for free. SUBSCRIBE TO THE WOODSHED Videos: https://www.youtube.com/thewoodshed Podcast: https://thewoodshedshow.com iTunes: https://itunes.apple.com/us/podcast/t... FOLLOW THE WOODSHED Instagram: https://www.instagram.com/thewoodshed... Twitter: https://twitter.com/TheWoodshedShow
The Woodshed #2: Full-Contact Advertising with Ad Brawl - YouTube |
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| Entertainment | Upload TimePublished on 31 Jan 2019 |
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