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Former Schwinn Bicycles CMO Gregg Bagni joins Alex Bogusky in The Woodshed to design the perfect equation to create the perfect idea. From bikes to natural foods and now working in niche start-up investment, Gregg shares his thoughts on building a brand, the DIY mentality and how to stay original while asking these 4 questions: Who are you? What will you sell? Who will you sell it to? What will you say no to? Check out Gregg’s Alien Socks: https://aliensocks.com/ Follow Gregg on Linkedin: https://www.linkedin.com/in/greggbagni/ White Road Investments: http://whiteroadinvestments.com