Unpacking Ads: Alex Bogusky calls BS on JUUL advertising (Part 1) - YouTube The Woodshed

Alex Bogusky, Chief Creative Engineer of ad agency Crispin Porter Bogusky, calls BS on JUUL by "unpacking" a recent ad to show the real message isn't a product to quit smoking. They need new vapers to make all the investors happy. Going out of business is NOT their plan. To do it they are targeting 16-24 year olds with the same old tricks of "Normalization" and "Adult product" and it's working. Vaping is fast becoming a teen epidemic by using the same deceptive practices that Big Tobacco used.

Unpacking Ads: Alex Bogusky calls BS on JUUL advertising (Part 1) - YouTube
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